The Most Important Assets Of Any Business Are Intangible: Its Company Name, Brands, Symbols, And Slogans, And Their Underlying Associations, Perceived Quality, Name Awareness, Customer Base, And Proprietary Resources Such As Patents, Trademarks, And Channel Relationships. These Assets, Which Compris, Download PDF file of Managing Brand Equity , Published originally in 1991. This PDF file has 313 Pages pages and the PDF file size is 4.11 MB. The PDF file is written in English, Categorized in brand management, equity research. As of 18 January 2025, this page has been bookmarked by 37,167 people. Now You Can Download "Managing Brand Equity Book" as PDF or You Can See Preview By Clicking Below Button.
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